HMH (houghton mifflin harcourt)
January 2021 - August 2026 / Remote
Vice President, Social & Paid Media, May 2022 - Aug 2026
Vice President, Social Media, Jan 2021 - May 2022
Led integrated organic and paid media strategies across three HMH brands, aligning editorial, content, audience, and media priorities with broader brand and business objectives.
Partnered with senior leaders on thought leadership and executive visibility, developing content and distribution strategies to elevate HMH’s voice
Launched and grew a new LinkedIn thought-leadership newsletter to nearly 28,000 subscribers in 15 months
Advised on crisis communications for urgent and sensitive issues, shaping messaging, channel strategy, and rapid-response plans
Led social strategy, planning, and cross-functional initiatives, increasing engagements 353% and video views 663% in the first year through a refreshed audience strategy and creative direction
Transformed HMH’s paid media strategy, resulting in a 100% year-over-year increase in MQLs
Built and strengthened team processes, planning systems, and collaborative ways of working to create greater clarity, efficiency, and strategic alignment
Guided a high-performing team of five through an external acquisition, leading strategic integration and fostering collaboration through significant organizational change