DIRECTOR, AUDIENCE ENGAGEMENT
SiriusXM / August 2018 - December, 2020 / New York, NY
Oversaw the creation and distribution of 21,000+ pieces of cross-platform content, generating more than 517M engagements and 441M video views
Reimagined the team’s staffing, structure, and workflows, building a scalable content operation that contributed to an additional $4M in 2020 budget
Established editorial priorities and processes that enabled the team to respond quickly to fast-moving news while maintaining a consistent brand voice and audience focus
Coached and developed a team of strategists, fostering strong editorial judgment and collaboration in a high-volume, rapidly changing environment