I ideated and executed paid content-driven solutions, creating custom plans for high-level partners. I directed media spending and monetization strategy for Disney Co/Op ad sales partnerships, showcasing Disney, Disney•Pixar, Disney Channel, Disney Junior, Disney XD, and ABC Family content.
PANDORA Jewelry
We worked with a couple celebrating their 50th wedding anniversary to film a retelling of Love is an Open Door (with Grandparents). The videos drove over 10M views across Facebook and YouTube.
Milk Life/Citizen Kid
A partnership with Milk Life, this campaign showcased ordinary kids doing extraordinary things. We asked consumers to use #CitizenKid across social media to highlight a Citizen Kid in their life. This campaign had a massive rollout across all Disney sites and channels, profiling kids across the country who were making a difference in their communities.
New Orleans Tourism
Created a custom video, sweepstakes, and suite of social shareables based aroundThe Princess and the Frog. The campaign goal was to increase awareness around tourism options in New Orleans.
Other notable partners:
J&J / BandAid
HP
Smucker’s Back-to-School
P&G / Oral-B
Norton Anti-Virus
American Tourister
LEGO Duplo
Best Western
Take Me Fishing