Social Media lead
Tumblr / October 2015 – March 2018 / New York, NY
Drove Tumblr’s editorial and audience strategy, shaping brand voice and storytelling across channels
Built and led a centralized content team focused on editorial strategy, cultural engagement, and community, helping grow Tumblr’s audience by 4M fans (63%) in under three years
Developed strategic partnerships and campaigns that expanded Tumblr’s cultural relevance and strengthened connections with key communities
Partnered with PR, senior leadership, and cross-functional teams on major announcements and cultural moments, shaping messaging and audience response
Built the editorial infrastructure for a growing content function, establishing content planning, reporting, brand guidance, and cross-functional workflows from the ground up